ASICS puts human movement on the endangered list

Dolly Parton’s Cup of Ambition turns a ‘9 to 5’ lyric into a coffee brand

Aritzia turns its cult puffer jacket into a giant New York installation

iPhone Duo gets a virtual Walkman

The Laughing Cow has stopped laughing. The brand won’t say why

EA Sports makes its biggest names disappear from Times Square

This campaign wants Brits to rethink their ‘digital diet’

Hawkstone turns ‘Wild Thing’ into a farmers’ anthem

Aldi unveils jacket that transforms into a shopping bag

McDonald’s lets fans pick the targets for biggest menu heist yet

A tote bag that turns into a life jacket in 15 seconds

Tesco drops the weekly shop straight into Uber Eats’ bag

E.ON hires Bob the Builder, sends him back to school

McDonald’s takes over butcher with three-ingredient message

IKEA turns FRAKTA into a portrait of everyday Italy

Norway’s Enshittificator has a new partner: Death

Angela Hartnett serves diners a school lunch reality check

Desigual casts Elon Musk’s daughter opposite a robot that won’t obey

Apple TV sends ‘definitely not cursed’ Widow’s Bay billboard around Cape Cod

People Like Us takes aim at AI bias in automated hiring

KFC turns pickle obsession into high fashion with ‘Picklecore’

Why Kahlúa have recruited raving grandparents

Duolingo turns mispronounced fashion names into a NYFW collection

Savage X Fenty casts giant lingerie shadows over New York

Broken Britain billboard returns to ask how Britain can fix itself