Man dangles from building in O2 #workanywhere PR stunt
By Rich Leigh on Wednesday, February 29, 2012
A stunt today for O2 will see a man dangle from a wall while working at a desk in Great Eastern Street, London, to prove the phone company’s ‘work anywhere’ message.
There’s a live-stream here at the bottom of this O2 page and the man in question is Caspar 01.
Twitter reports state that crowds are already starting to gather. Here’s a picture of the desk he’ll be working at today:
Nice work O2, throwing money at stunts is no match for simple and relevant creativity.
Also, Soul Calibur V is a new video game release. Given that O2 could have chosen anywhere for this, there has to be some sort of tie-in, as the game will undoubtedly feature in any and all pictures of the #workanywhere stunt. Here’s a recent stunt Namco Bandai did for the game, where they carved characters into a mountain.