Caroline Flack offered £500,000 to be the face of cougar dating website
By Rich Leigh on Monday, March 5, 2012
In what is an incredibly simple but smart PR stunt, cougar (a term used to describe older women who opt for younger blokes) dating website CougarLife.com has 'offered' 32 year old Xtra Factor presenter Caroline Flack half a million pounds to be the face of the site.
Caroline, you may remember, dated boy band One Direction's Harry Styles.
Of course, this is absolute rubbish. But the good, simple, gets loads of coverage, backlinks and hubbub kind of rubbish.
CougarLife.com will never part with £500,000. I bet they don't have £500,000 to part with on what would be a short-lived marketing whim. Coupled with that, the aptly-named Flack will never accept the money to front the site. CougarLife know this, but that hasn't stopped them leaning on something topical and offbeat to promote the site to potential users.
Nice job CougarDating PR team – this stunt no doubt only cost the time it took to dream it up and get it out there.
Flack doesn’t seem to mind either, based on her tweets, one of which said:
Source: Mail Online