YAZOO launch The Shake Squad
By Lucy Werner on Wednesday, March 14, 2012
A crack 1970’s style undercover cop team, hell bent on bringing fun to the nation’s streets has been created by Mercieca Ltd (where I work) as part of a new campaign for YAZOO milkshakes.
Using a tongue in cheek manner and the campaign slogan ‘What A Difference A Shake Makes’ it has been brought to life in an integrated campaign including a competition on Facebook. Consumers can win one of eight weekly cash giveaways of £250 and a whopping grand prize
of £10,000 by posting
their own Shake Squad style pose.
Using the YouTube channel the TV advertisement has already soft launched and will appear on telly from Monday.
To view the ad, click here:
The campaign is further supported with an extensive social media including Twitter and an advertising campaign.
