WeBuyAnyToyCar.com launched as site advertises for ‘junior vehicle purchaser’ in reactive charity PR tie-in

By Rich Leigh on Tuesday, October 1, 2013

Last week, a letter alleged to have been sent to WeBuyAnyCar.com went (eurgh) *viral*.

In the wake of it being outed as a fake, PRexamples contributor Ciaran McCormick noted here that WBAC ‘navigated [the] Twitter storm’ well, as the responsive tone of the fraudulent letter made WBAC out to be quite snide.

Well, the company has now taken it a step further and has launched WeBuyAnyToyCar.com, posted a job ad for a ‘junior vehicle purchaser’, and is also asking members of the public to sell their ‘tikes’ for a tenner, all of which will go to road safety charity Brake:

Wanted- Junior Vehicle Purchaser for webuyanycar.com

Webuyanycar.com is looking for a Junior Vehicle Purchaser to head up their new Tike division as part of a charity initiative to raise money for Brake. This is a perfect job for someone who knows their way around the playground and is experienced in playing with or riding toy cars.

Automotive experience is not essential as you will be fully trained on the inner workings of the Tike but a keen interest in toy cars and good communicating skills are essential.

A typical day as a Junior Vehicle Purchaser will involve inspecting Tikes (for bumps and jam stains) before offering a £10 donation to road safety charity Brake in exchange for the sale. It’s important that you pay attention to detail, as every Tike bought will need to have a door, roof and complete set of working pedals.

You’ll then be responsible for making sure the donated funds are given to our charity partner Brake, as part of our joint Go20 campaign encouraging drivers to slow down near schools.

If you think you’ve got what it takes – then apply now.

Hours: Monday- Wednesday (after school)

All in all, Ciaran was right – WBAC has taken the opportunity well and Olivia Bunting of Democracy PR (behind the campaign) told me the response had been ‘phenomenal‘ and that they were ‘hoping the site will hold up!’

Involved agency: Democracy PR