Coffee shop customers pranked in brilliant Carrie remake ‘telekinetic’ PR stunt

I’ll say little about this other than that it’s a brilliantly relevant, well-acted and slick ‘telekinetic’ prank to promote the movie remake of Stephen King’s Carrie, out in the US on the 18th. It’s one of the best secret camera PR stunts I’ve seen in ages.

If you enjoyed this post, please feel free to sign up to the PRexamples.com newsletter here, sending you the top five PR and marketing stunts and campaigns each week, based on the best-read posts on the site.

 (Thanks to Kieran Watkins for WhatsApping this at a ridiculous time last night).

Involved agency: Thinkmodo

ALL Entertainment Technology