Paddington Takes London
By Georgie Smith on Monday, November 10, 2014
In the run up to the movie release of ‘Paddington’ in cinemas on the 28th of November, 50 Paddington Bear statues have been placed in different locations around London city. Each bear is completely individual – wearing different outfits depending on it’s area. The bears are near to museums, parks, shops and key landmarks in, what the creators call, “an inspiring trail”.
The trail is available between 4th November an 30th December and can be followed using the accompanying app and website.
Many of the bears have been designed by celebrities, including, Ant and Dec, Nicole Kidman, Bear Grylls, Guy Richie and Hugh Bonneville (star of the movie itself).
You can see more information about the trail here; http://www.visitlondon.com/paddington/
Take a look at the international trailer:
Involved agency: Premier
