.@LastMinute_com brings Christmas Surveys to life
By Jessica White on Tuesday, December 23, 2014
Lastminute.com’s recent Christmas present survey was brought to life at Waterloo Station last week. Their research found 25% of people hate the presents they are given, therefore they created a pop-up Sh-elf Of Shame shop at Waterloo station to steer hapless Londoner’s in the right gifting direction.
Activities at the pop-up included the chance to win a pair of tickets to the South Of France with Eurostar’s new route by tweeting an #ElfieSelfie from the event. The#ElfieSelfies revealed the worst Christmas gifts commuters had ever received.
Lydia Bright (TOWIE) also popped down to discuss her worst ever Christmas present (a micro-pig from ex-boyfriend Arg) and was also on Good Morning Britain discussing how to buy the perfect festive gift.
Lastminute.com has made their survey engaging by embracing social media, experiential marketing and celebrity (term used loosely!)
Oh and I won a trip to the South Of France….