Hyundai help daughter of ISS astronaut create message visible from space

Here’s a nice campaign from car manufacturer Hyundai, in which an astronaut working on the International Space Station is able to see a message from his daughter Stephanie from space, written on a desert by 11 Hyundai Genesis cars.

Right at the upper level of hella-big budget branded content, this sort of effort isn’t within the grasp of every marketer, but there is something very sweet about it.

Thanks to Harris PR’s Sonia Harris for tweeting with this video:

This message was officially acknowledged as “The largest tire track image” by the Guinness World Records.

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