KFC creates the ‘Watt a box’
By Lydia Bryant on Thursday, June 23, 2016
KFC have gone and done it again, those rascals.
This time in India, where they have created the ‘Watt a box’, a traditional KFC box in terms of it is full of delicious fried chicken, however the box also has a USB ports so patrons can charge their devices whilst they gauge on chicken wings and burgers. A match made in heaven.
‘Watt a box’ joins a roster of KFC PR stunts, including the ‘Finger lickin good’ nail polish range (see here), a bucket of chicken photo printer and a KFC tray keyboard so you don’t get a sticky phone screen whilst eating.
(Source: The Drum)