Stella Artois’ stage social experiment to encourage busy people to enjoy life

Stella Artois new campaign highlight the ridiculous, fast-paced nature of modern society, encouraging Brits to make time for life’s simple pleasures

The brand staged a social social experiment which shows two bartenders offering up free pints of Stella Artois in specially created paper glasses, much like takeaway coffee cups.

Naturally the chalices prove difficult to drink from and begin to disintegrate, with hilarious consequences – highlighting why some things just aren’t meant to be rushed.

The Stella Artois bartenders then point people in the direction of the nearest pub.

Alexis Berger, Marketing Director – Europe at Stella Artois, said: “We all know modern life is incredibly busy but we’re calling time on our constant ‘on the go’ attitude and reminding everyone to make time for what they truly enjoy.”

The ‘Joie de Bière’ campaign, by Mother, will be amplified via a range of activity, encompassing cinema, TV, print, PR, social and digital, and out-of-home.

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