SAS dials up the emotion of the airport arrivals hall in its latest spot

SAS, the Scandinavian carrier is channelling Richard Curtis’ famous opening scene of Love Actually in it’s latest video.

“The Arrivals” directed by award-winning Danish filmmaker Jeppe Ronde focuses on travellers as they emerge from the arrival halls in Copenhagen.

Prepare to weep.

Annelle Nassen, SAS’s vice president of sales and marketing, said : “We at SAS, together with our travellers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new campaign ‘The Arrivals’ we want to show that travellers return richer.”

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