‘A Very Kevin Christmas’ from British Airways
By Mark Perkins on Monday, December 17, 2018
In its latest #BAMAGIC campaign, British Airways took four deserving kids on an epic adventure for a Christmas they will never forget – featuring an epic cast including Millie Bobby Brown and Jodi Whitaker.
A Very Kevin Christmas saw them embark on a magical surprise trip to New York, with plenty of surprises on the way. The trip was inspired by the adventures of Kevin in Home Alone 2 and includes everything you might expect: ice skating in Central Park, toy shopping in FAO Schwarz and a VIP stay at the Plaza Hotel (and, yes, they did meet Donald Trump just like in the film).
Every new element of the trip came as a surprise to the children. Their experiences have been captured in two films. The first sees them star in their own festive family movie style trailer.
The second film, tells the full story of starting with the reveal at Heathrow’s Terminal Five, and their moving backstories as told by the parents who joined them in New York.
Their weekend includes a number of celebrity cameos from the likes of Millie Bobby Brown, Jodi Whitaker, Harry Maguire and Maya Jama.
The campaign was created and produced by W with DMB and Starstruck Media.
