Corona warns of the dangers of plastic pollution with giant ‘trash wall’ on Ipanema Beach

Beachgoers found the entrance to Rio de Janeiro’s iconic Ipanema Beach blocked yesterday by nothing less than an enormous wall of plastic.

Formed from only three days of discarded rubbish, a sign in front of the 15-metre-long wall makes its ecological message clear. Translated from Portuguese it reads, “One day, the trash left on the beach will stop you from getting into it.”

The stunt sees Corona collaborate again with organisation Parley for the Oceans, a charity that aims to raise awareness for the fragility of the world’s oceans.

Last year the pair proved similarly effective in communicating the need to tackle and reduce plastic waste when they unveiled their ‘wave of waste’ installation in London to commemorate #worldoceansday.

By @AnnieLeighton1

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