Burger King hid a Big Mac behind every Whopper in ads this year
By Staff on Monday, December 23, 2019
What better way to show the nation how big in size the Whopper actually is that by comparing it to its timeless antagonist?
That’s why Burger King hid a Big Mac behind every UK Whopper ad it’s made in 2019.
The video starts with the message: “You see, throughout 2019, we were keeping a bit of a secret.
“Actually, a Whopper of a secret.
“Everybody knows our burger is more generous than that other burger.
“So we thought we’d prove it, by hiding a ‘Big’ Mac behind every Whopper we photographed.
“That’s right. There was a ‘Big’ Mac in every single Whopper advert in the UK in 2019.”
Agency: BBH