A woman has finally been appointed to hold the job of Captain Birds Eye
By James Herring on Sunday, July 12, 2020
A woman has been appointed to hold the job of Captain Birds Eye.
Charlotte Carter-Dunn a 24-year-old foster mum from Gloucestershire beat competition from bearded men across the country to become the latest incarnation of the famous fishing captain.
The mum won the competition to appear on limited edition packs thanks to her knowledge of frozen foods.
Charlotte told The Daily Mirror: “I’m delighted to have won the competition and can’t believe I will be replacing the iconic Captain Birds Eye on packs – it’s all very surreal.
“As a foster carer, meal times can be a little hectic but shopping frozen helps me to cut back on the food we waste and have easy meals on the table in no time. My freezer has been even more of a god send during lockdown as it’s enabled us to reduce our shopping trips.”
Birds Eye general manager Steve Challouma said: “We’re excited to be temporarily replacing our iconic Captain with Charlotte, who is a real champion of the benefits of using your freezer more. It was clear from Charlotte’s frozen food top tips that she was worthy winner, so we hope shoppers are equally inspired by her advice to make the best use of their freezers and to discover the real variety of exciting food options that sit in the freezer aisle.”
