Twitter launches pro-mask campaign
By James Herring on Tuesday, September 22, 2020
Twitter has launched a pro-mask out-of-home campaign in cities across the U.S.
The billboards, in Chicago, New York, Los Angeles, and Seattle, highlight witty user tweets about life under a mask.
📍 Los Angeles
😷 @24tog pic.twitter.com/b9x2UsoH7l— Twitter (@Twitter) September 21, 2020
The campaign showcasing tweets such as “Best thing about these masks is I can sing along to my music without looking like a weirdo,”
📍Miami
😷 @CaitlinDineen pic.twitter.com/mzMoNVg87D— Twitter (@Twitter) September 21, 2020
and, “Why do I feel like everyone’s giving me Resting Mask Face?”
📍 Seattle
😷 @lightstairs_ pic.twitter.com/6YLI0erzl2— Twitter (@Twitter) September 21, 2020
Twitter is also enabling the mask emoji in direct messages.
Anytime a user tweets #WearAMask, they’ll be rewarded with an animated mask emoji sequence. The platform is also updating company-owned accounts to feature the mask emoji.
‘Like’ this tweet – and you’ll see the animation…
like for a surprise #WearAMask
— Famous Campaigns (@famouscampaigns) September 22, 2020
