Fisher-Price’s charming campaign invites you to ‘see toys everywhere’

In Fisher-Price’s latest campaign , the toymaker invites viewers to reconnect with their inner child and find new meaning for everyday objects around them.

The campaign video imagines a broom being turned into a guitar, a hairbrush doubling as a microphone, an ironing board becoming a surfboard, and more.

The Instagram campaign charmingly packages up everyday objects as toys.

 

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Agency: Wieden+Kennedy

 

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