Miller Lite creates ‘Beer Drops’ to make light beers taste better
By Jack Longrigg on Monday, April 11, 2022
To celebrate National Beer Day on April 7th – Miller Lite has cheekily created beer ‘enhancement drops’. If you’re that unfortunate person caught short with pissy lager, you can now transform it into the famous American Pilsner with squeezy aplomb.
“One thing we know to be true, Miller Lite lovers absolutely love the taste of beer,” Global Vice President of Miller Family of Brands Sofia Colucci said in the press release. “We see Beer Drops as a fun yet competitive extension of our new campaign to highlight what sets us apart. National Beer Day is the perfect moment to celebrate the great taste that has made Miller Lite special since 1975.”
“This campaign combines Miller Lite’s two most iconic attributes: great taste and Miller Time,” Colucci added. “Miller Lite has been an iconic brand since 1975 for good reason. It’s remained true to itself while other light beers have diluted what they’re all about. We know there’s a practical side to why people love Miller Lite, and that’s because it’s a light beer that embraces the taste of beer. But at the same time, there’s an emotional component—it’s that first-sip feeling that ‘Miller Time’ represents. We’re blending these two pieces of our history for the next generation, and we couldn’t be more excited about it.”
Squeeze away, get your drops here.
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