Lottie London encourages shoppers to donate blood to win Halloween collection

Amid the UK’s nationwide blood bank shortage, brands are getting creative around how to drive donations, with makeup brand Lottie London the latest to help solve the crisis.

The new ‘Blood for Beauty’ initiative by Lottie London offers the ‘Lottie squad’ the chance to get their hands on the Lottie X Vampire Diaries ‘Love Sucks’ makeup collection for the rest of October, with the brand giving away up to £4,000 worth of product in total- so why not do your part for the NHS while also getting the latest makeup products?

If you are keen to sink your teeth into the new Love Sucks collection, just share an image of yourself at a blood donation site on Instagram tagging @lottielondon or on TikTok tagging @mylottielondon, and use the hashtag #BloodForBeautyfor the rest of October.

And with Lottie London giving away 100 of these collections, not only are you performing a vital public service, but you’re also definitely in with a higher chance of success than usual with social media giveaways!

Social media users have been quick to share their appreciation for the initiative, with one user, Bluebella77, commenting that without their blood transfusion after giving birth to their first child, they may not be here.

They said: ‘Well done for the initiative to try and get more blood donors. I wish I could donate but I’m not allowed due to my transfusion. I hope your initiative inspires some amazing people – who can save a life – to donate.’

Donors will be contacted via DM by Lottie London, with details of how to receive the collection.

All entries must be received before October 31 – click here to read the terms and conditions on entering.

The current statistics show that one million more blood donors are needed over the next five years to ensure patients receive the right type of blood to save and drastically improve many lives.

There is a particular need for Black African, Black Caribbean and younger donors.

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