Chilling campaign puts spotlight on football-related domestic violence

As the World Cup gathers pace Women’s Aid launches a chilling new OOH campaign.

‘He’s Coming Home’ highlights the increased frequency of domestic abuse that occurs during major football tournaments.

The tagline subverts England’s fan anthem ‘It’s Coming Home’ with a domestic violence message.

According to the charity “domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup.

For many women, it is a time of fear, where existing domestic violence can increase. While football does not cause domestic abuse, existing abuse can intensify around key tournaments.”

Agency: House 337

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