Adidas drop Euros ad spot ‘Hey Jude’ and it’s an instant classic

By James Herring on Thursday, June 13, 2024

An instant ad classic from Adidas – who’ve revealed their Euros spot centered on Jude Bellingham and cut to the Beatles’ timeless hit ‘Hey Jude’.

The ad features England’s historic moments of despair and appearances from David Beckham, Ian Wright, Frank Lampard, Stormzy and Laura Woods.

Adidas posted on YouTube “This is the journey of a nation’s hope – brought about by a new generation of players who are looking to find success in Germany this summer. Jude Bellingham stars as an example, embracing the support of his fans and overcoming the pressures of past disappointments.”