Greggs Strikes Gold With New Jewellery Line

Move over, Tiffany’s! Greggs, the beloved British bakery chain, is diving headfirst into the world of high-fashion with a limited-edition jewellery collection.

“Baked in Gold” features 22-carat gold-plated renditions of iconic menu items like sausage roll earrings and a jammy heart necklace. The  move, that lines up perfectly with London Fashion Week, is a stroke of genius.

By transforming everyday food items into stylish pieces, Greggs is generating buzz, sparking conversation, and solidifying its place in British pop culture. This playful campaign, following their successful Primark collaboration, proves that Greggs understands the power of unexpected partnerships and a finger on the pulse of current trends.

Designer Dion Kitson added: “When Greggs asked me to turn their most iconic menu items into jewellery, it made sense, it’s right up my street – Sausage roll stud earrings and Pink Jammie doughnut charms? It’s about having fun with something we know and love in the UK.”

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