Ikea Sweden turn blinds into billboards

Ikea Sweden are offering sleep deprived customers FREE roller blinds – in exchange for turning their windows into billboards while they sleep.

Turning shoppers into sleepfluencers – a simple and creative way to turn windows all over Sweden into ads for IKEA – by agency Åkestam Holst NoA,

“As with all our campaigns, we aimed to highlight the essence of IKEA’s Democratic Design – making great products accessible to everyone,” says Michal Sitkiewicz, one of the creatives at Åkestam Holst NoA.

“This campaign is a playful example of how we could take a simple everyday product and turn it into something both functional and innovative.”

Credits

IKEA:

Jonas Westberg, Marketing Communication Leader, IKEA Sweden
Sanna Green, Integrated media leader, IKEA Sweden
Felicia Asklund, Marketing Communications Manager, IKEA Sweden

Åkestam Holst, NoA

Michal Sitkiewicz, Art Director
Eva Wallmark, Art Director
Rickard Beskow, Copywriter
Sophia Wattjersson, Client Director
Anna Nollendorfs, Account Manager
Daniel Vaccino, Creative Director
Anna Forsberg, Final art
John Müllendorfs, Production
Sindra Liebe, Planner
Jerker Winther, Head of Planning
Hugo Wallmo, Creative designer
Carlos Carrasco, DoP/Editor/Grade
Joanna Nilsson, Film Producer

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