Brian Cox and ASICS encourage employees to take a deskbreak

As more businesses pull staff back into the office, ASICS has recruited Brian Cox to motivate workers to get away from their desks and move for their mental health.

The Succession star delivers a PSA to rally office workers against the silent threat to mental health – the desk we work at every day.

The PSA calls on employees to put their mental health first by taking a ‘Desk Break’, a short movement break, during the working day.

The integrated campaign by Golin, follows a study of 26,000 participants, which revealed a strong connection between sedentary behaviour and mental wellbeing with State of Mind scores declining the longer individuals remain inactive.

To support workers getting away from their desks, ASICS has created The Desk Break Clause – giving workers the legal right to 15 minute movement breaks in their day beyond standard breaks.

Gary Raucher, EVP ASICS EMEA, said: “The hours we spend at our desks are having a real and scary impact on our minds. And it needs to change. At ASICS we champion the power of movement, not just on the body, but also on the mind. It’s why we’re called ASICS – an acronym for the Latin ‘Anima Sana in Corpore Sano’ or ‘Sound Mind in a Sound Body’. We’re proud to be turning that purpose into action and encouraging not only our employees but the rest of the world to move their minds.”  

 

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