Burger King celebrates the joy of post-birth meals.

Burger King gives new mums ‘Foodfillment’ is the premise of a new campaign which celebrates the joy of post-birth meals.

‘Bundles of Joy’ uses real images of mums who turned to their beloved Burger King for their first meal after birth, with the exact arrival time of their burger featured on posters.

The campaign, created with BBH London, was born after a survey conducted by Mumsnet on behalf of Burger King UK found that for many mothers, the food you have straight after birth is one of the most amazing and unforgettable feelings ever.

Mumsnet surveyed more than 2,000 mums, and found that over a third of respondents (39%) said their first post-birth meal felt like the ultimate version of that meal.

Alongside the campaign, a social film and a one-day hotline, “The grill line”, will deliver Whopper Meals directly to new mums in London on 26 September.

Credits

Burger King

Chief marketing officer: Katie Evans
Head of brand: Suzi Hoy
Brand manager: Matthew Moran

BBH London

Chief creative officer: Alex Grieve
Executive creative director: Helen Rhodes
Deputy executive creative director: Felipe Serradourada Guimaraes
Creative director: Felipe Serradourada Guimaraes
Copywriter: Charlie Pendarves
Art director: Chloe Stephenson
Junior creatives: Joe Williams & Alex Goddard
Managing partner: James Rice
Account director: Caroline Barton
Head of strategy: Saskia Jones
Senior strategist: Alexi Hall
Head of design: Liam Thomas
Design director: Miguel Sousa
Motion lead: Josh Bailey
Designer: Sophie Harper
Retoucher: Simon Goold
Artwork: Wellcom
Artworker: Nigel Pullum
Head of production: Victoria Keenan
Agency film producer: Victoria Keenan, Michael Hanney
Agency print producer: Sarah Tooley, Dan Moorey
Head of experience production: Susan Liu
Assistant film producer: Tina Mwazange
Media business lead: Gaby Lewis
Media agency: Walk-in Media
Production company: Magna
Director: Phoebe Arnstein
EP: Nnena Nwakodo
Footage and research agency: The Director Studio
Editor: Jack Singer, Stitch
Post: ELMNTL
PR agency: The Academy
Event management agency: We Make Stuff Happen

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