St John Ambulance have released a first-of-its-kind CPR bra
By Evie Moysen on Thursday, October 17, 2024
Would you know how to perform CPR on a woman? Well, St John Ambulance are educating those of us who don’t, by creating a CPR bra!
After research found that a third of Brits are afraid to perform CPR on a women because they’re worried about touching their breasts, the ambulance service have created a bra that features the message ‘It’s ok to save my life’ on the front, as well as the steps involved in performing CPR.
The campaign has also enlisted the help of Chelsea captain Millie Bright, broadcaster Ashley James, disability activist Lucy Edwards and influencer Sharon Gaffka to promote the bra.
“It’s a shocking and sad statistic that we’re less likely to receive bystander CPR simply because we have breasts. This touch taboo needs addressing, and we need more education on how to give CPR to women. We’re hoping the CPR Bra will do just that, and ensure no woman dies from someone else’s embarrassment.”
Hopefully the campaign encourages people to feel more comfortable to help women when they need it most.
The campaign was created and executed by Revolt with amplification from PR partners Fight or Flight
