PANTONE launch a thong timeline to celebrate Colour of the Year

By on Wednesday, November 13, 2024

PANTONE has teamed up with luxury lingerie brand Hanky Panky to strip back and celebrate 25 years of Colour of the Year.

The line features a chromatic timeline of all the winning colours from the past 25 years, starting with PANTONE 15-4020 Cerulean in 2000 and ending with PANTONE 13-1023 Peach Fuzz in 2024 – celebrating the past and the present!

As a throwback to 2000’s fashion, the line is exclusively available in low-rise and original-rise fits. Where’s my y2k girlies at?

The collection will be available just in time for Christmas on the Hanky Panky website. Customers will be offered the choice of a single thong for $27, a 10-piece variety pack for $280, or the complete works, the 27-thong collection, for a whopping $756!

“Partnering with Hanky Panky offers a wonderful opportunity to commemorate the past 25 years of the PANTONE Color of the Year, showcasing the journey from 2000 to present and highlighting how color reflects and influences society and global culture. It’s exciting to see our PANTONE Color of the Year selections continue to resonate and remain relevant, even decades later. In today’s era of Y2K nostalgia, this collaboration is a delightful walk down memory lane and a unique holiday gift for yourself or someone special.”

Fancy some colourful undies? Looking for the perfect present for your partner? What an unconventional advent calendar? Get your pants here!

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...