Adidas just turned the Arabian Desert into a running shoe

By James Herring on Wednesday, November 27, 2024

Adidas is flexing its creative muscles again, this time channeling the raw, untamed wilds of the Arabian desert into a running shoe.

And because a basic product launch isn’t enough anymore, they debuted the new Adizero Desert Runner shoe in the UAE with a jaw-dropping art installation created with Havas Middle East.

The centerpiece? A 100-meter-wide anamorphic art piece crafted by David Popa, the American artist known for making oversized visuals that slap in both real life and on Instagram.