Heinz “The Last Drop,”

Heinz, in collaboration with LePub, has launched “The Last Drop,” a new campaign that premiered this week across OOH, social media, digital platforms, and print.

The campaign celebrates those who go to extraordinary lengths, break social norms, and aren’t afraid to look a little silly—all for the sake of savouring every last drop of Heinz Tomato Ketchup.

Inspired by genuine consumer stories and insights, “The Last Drop” showcases devoted Heinz fans licking ketchup from virtually any surface, whether subtly or boldly.

This campaign is part of Heinz’s global brand platform, honouring the brand by highlighting the passionate, almost irrational love people have for Heinz Tomato Ketchup.

 

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