Chipotle x Strava: The City Challenge
By Brooke Bolcho on Tuesday, January 7, 2025
Chipotle Mexican Grill UK has teamed up with fitness-tracking giant Strava to launch its first-ever Strava Challenge, aimed at promoting healthy lifestyles whilst serving up mouth watering eats.
This exciting initiative spans 25 cities across Europe and North America, including London. For Londoners, the stakes are high as participants can compete for the coveted “Local Legend Status” and win free Chipotle Lifestyle Bowls for an entire year – your workouts could literally fuel your next meal!
Just in time for “No Quitters Day”, Chipotle is doubling down on its commitment to supporting healthy habits. Falling on the second Friday of January, No Quitters Day marks the point when many give up on their New Year’s resolutions. Since 2023, Chipotle has flipped the script, celebrating perseverance and rewarding those sticking to their goals. For 2025, the brand is launching a motivational text message community via SMS to cheer on participants and help them stay on track.
To complement this campaign, Chipotle has rolled out seven brand-new Lifestyle Bowls, specially crafted to cater to a range of diets and preferences, including keto, paleo, gluten-free, grain-free, vegan, and vegetarian.
Chipotle international managing director Anat Davidzon said, “Our nourishing, real food is quickly becoming a go-to training meal for athletes across all levels in London. After launching with Strava in the U.S. in 2024, we saw a passionate response from our fans in the UK requesting to bring the competition here.”
With a year of free Chipotle bowls and city-wide deals on offer, the Strava Challenge might just be the tastiest motivation yet!
