Cadbury portray dementia in moving campaign
By James Herring on Wednesday, January 8, 2025
Cadbury has launched its first campaign of the year continuing its focus on generosity and connection.
The centerpiece is a 60-second film by VCCP about a daughter gifting her father, who has dementia, a Cadbury Wholenut bar.
Cadbury consulted dementia specialists and extended its partnership with Alzheimer’s Research UK, emphasising inclusive storytelling and support for dementia research.
