For Sale – Santa’s Home
By Rosie Daly on Thursday, December 20, 2012
To promote awareness of Global Warming, BHH LA and Greenpeace have launched a social media and print campaign showing the impact climate change has on Santa Claus and ultimately Christmas!
The consequences of climate change on Santa’s home!
The “Santa Relocation Project,” includes a Facebook page to get all the latest news, Twitter hashtag (#followSantaRelocation) and an Instagram page showing the devastating impact it could have on your North Pole dreams! They have even created humorous real estate listings!
It is a clever seasonal campaign and the use of multi-platform tools will hopefully help capture the attention of a wider audience.
Source – BHH Global
