A load of fresh air…

With air pollution in China an ever-increasing concern for those in living in smog-filled cities, you’ve got to applaud multimillionaire entrepreneur Chen Guangbiao’s latest attempt to get people thinking about the issue (and his self-appointed role as China’s no.1 entrepreneur and philanthropist…)

Handing out cans of fresh air to passers-by (featuring his face, of course) smacks of early-Virgin era Branson – it’s not the most innovative idea in the world, but that’s often where we all fall down, being too creative and clever that we lose sight of the ultimate objective.

And hats off to whoever wrote his key messages: “If you put a brick on my head and break it, I will be fine,” he assures.

http://www.guardian.co.uk/world/2013/jan/31/china-smog-environmentalist-fresh-air-stunt

 

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