Job-seekers pose in store front stunt to grab employers' attention

So you may remember the guy who made an awesome CV on Amazon, featuring himself as the product. Now job-seekers in Denmark are taking their search to new levels, by displaying themselves in a shop window.

15 unemployed professionals exhibited themselves working away at their CVs and social media profiles in a scene much like a normal office in the busy Copenhagen store front.

Passers-by – including potential employers – were able to pop in for a chat, or – and I love this – scan a QR code to see a presentation of the hopefuls and their LinkedIn profiles.

The below translates as ‘Exhibited: Too clever to sit in a window?’

Picking up coverage in the Mail Online, Metro, Huffington Post and the Wall Street Journal, the stunt has already caused a stir in the UK and US press.

Alexander Peitersen, managing director of Reputation, the marketing agency behind the stunt, says: “Companies can get 50 applications every week and all of them start to look the same.”

This is certainly one way to stand out – and is apparently working, with three of the job-seekers receiving offers in less than two days.

Involved agency: Reputation Copenhagen

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