Singing Tweets social media campaign strikes right note

Here’s a nice campaign from Canada.

Tourism Calgary and Calgary Philharmonic Orchestra asked followers to tweet with their tips on how to keep warm throughout the winter.

After collating the tips, the 120-strong orchestra changed the lyrics to O Fortuna, instead singing the messages sent in to them, gaining coverage on the likes of CNN, CBS, Yahoo and the New York Times for their trouble.

Watch them perform below:

 

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