Coke: happiness shared
By Gemma Storey on Monday, June 3, 2013
Okay, so we’ve had the naming of the bottles, the sending a can of Coke to strangers in distant lands, and the reuniting of far-flung families (via…yes, you guessed it, Coke). So what, pray tell, has Coca-Cola come up with now?
Well, it’s now decided (with the help of Ogilvy & Mather Singapore) to take the share happiness message one step further and literally allow people to share a Coke.
http://www.youtube.com/watch?v=72fRuE8vmo0&feature=player_embedded#!
What looks like a regular sized can of Coke, divides into two mini cans, allowing the buyer to give the other half of the can to a friend, or to anyone really. Most of us will have to travel a long way to share that can though, as the campaign is only running in Singapore.
Source: Design Taxi
