Iceland seeks ‘really bad’ photographer for global campaign

The Famous Q&A with ~ Yasmin O’Neal

Marmite puts cooking centre stage in ‘Dishes of Love and Hate’

Crown Jewels installation spotlights testicular cancer

KitKat stages escorted convoy after theft headlines

Nutella makes an unexpected cameo on NASA’s Moon mission

Uber turns sunbed wars into a smart plug for Reserve

Chupa Chups celebrates new wrapper with Lucha Libre twist

IAMS checks in with a cheeky airport take on pet gut health

Forest taps £1 Fish Man for £1 rides push

giffgaff unveils a huggable poster at King’s Cross

McDonald’s turns everyday shortcuts into an outdoor campaign

Gymshark gives Hyrox finishers a moment with The Jacket Patch

Missing People takes aim at true crime culture

Internet pile-on turns KitKat theft into a marketing win for Nestlé

Coca-Cola finds a way into football stadiums where red is off limits

How ASICS turned movement into a creative platform

The week’s best brand campaigns

Cushelle creates flushable magazine

KFC leans into absurdity with pickle-filled puffer jacket drop

IRN-BRU turns new can designs into free tattoos for fans

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Clue spotlights the £20k reality of menstruation with ‘Cost of Bleeding’ campaign

IKEA turns loyalty into a playable experience

‘Call a boomer’ service puts students in direct line to lonely seniors