Specsavers recruits Groove Armada to get Gen X to check hearing

Burger King turns summer sunburn into flame-grilled advertising

Vodka brand builds ice-cold refuge from London heat

Museum turns ‘worst aquarium ever’ review into sold-out merch

Taco Bell Spain turns the avocado toast myth into rent money

IKEA puts a price on the moments its products deliver

Amazon’s pop-up library stocks nothing but self-published books

Busch turns hay bales into beer billboards

Now Pepsi fans can smell like their favourite soda

Domino’s turns its cult dip into a garlic and herb ice cream

University of Lincoln gets real about ‘useful’ degrees

Monzo steps out of shot so life can take centre stage

Modelo launch smallest beer on Mexico City’s biggest billboard

Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity

Paddy Power turns Dublin’s dreaded wheel clamps into comedy billboards

iPhone billboards swap perfection for everyday chaos

Ryan Gosling’s ‘La La Hand’ finally fixed for 10th anniversary poster

Coca-Cola’s new global identity: ‘make Coca-Cola more Coca-Cola’

Corona turns sunset shadows into a giant beer bottle ‘posters’

KFC opens a pickle-themed nail bar

Uber rolls out a tissue truck for England’s World Cup exit

Carlsberg turns flyposters into football goals

Volkswagen celebrates 50 years of the GTI with fan film

British Museum lights up White Cliffs for Bayeux Tapestry

A giant Trojan Horse arrives in Trafalgar Square for The Odyssey