giffgaff unveils a huggable poster at King’s Cross

McDonald’s turns everyday shortcuts into an outdoor campaign

Gymshark gives Hyrox finishers a moment with The Jacket Patch

Missing People takes aim at true crime culture

Internet pile-on turns KitKat theft into a marketing win for Nestlé

Coca-Cola finds a way into football stadiums where red is off limits

How ASICS turned movement into a creative platform

The week’s best brand campaigns

Cushelle creates flushable magazine

KFC leans into absurdity with pickle-filled puffer jacket drop

IRN-BRU turns new can designs into free tattoos for fans

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Clue spotlights the £20k reality of menstruation with ‘Cost of Bleeding’ campaign

IKEA turns loyalty into a playable experience

‘Call a boomer’ service puts students in direct line to lonely seniors

Carlsberg brings BSL to Anfield for Liverpool FC fans

Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day

British Airways reframes escape with witty ‘safety’ video

HP prints a billboard live on the street – one A4 sheet at a time

Warburtons puts Morgan Freeman on the Tube tannoy

The Famous Q&A with ~ Filip Kiisk

Sephora brings beauty trackside with F1 deal

Tesco turned a billboard into a pick-your-own bouquet for Mother’s Day

Devil Wears Prada 2 turns popcorn into fashion with handbag bucket

Samsung shines a light on life after dark with Ashley Walters