One bucket, one person, zero sharing: KFC Sweden goes feral

Two stone IKEA chairs now mark the sunniest spot in Sweden

Heineken sticks a fan in the loneliest seat in the stadium then sits Xavi next to him

Argos puts a Smeg fridge in a giant toy box to settle the toy-shop debate

Dua Lipa hands Google Maps users her own camera roll

BMW’s new campaign leaves the car out of the picture

Brand America is in crisis — and the World Cup is caught in the crossfire

Coca-Cola turned its iconic contour bottle into a chopstick.

Filthy van. Clean idea.

Djokovic’s wolf spirit comes alive in Lacoste’s custom Roland Garros jacket

Melanoma Focus trains barbers to spot the skin cancers their customers can’t see

Cannes Lions 2026: your essential programme guide

Metallica turn UK tour dates into a blood donation drive

Coca-Cola is hiding Panini World Cup stickers under bottle labels

Oatly opens bike-thru cafe in Amsterdam

Columbia made hikers walk miles through the Peak District to earn a ‘rave in a cave’

The Famous Q&A with ~ Kristine Segrist

Kim Kardashian, Travis Scott, Ronaldo — Nike’s World Cup squad revealed

Aldi parade topiary caterpillar at Chelsea Flower Show

Why this insurance ad campaign is a complete and utter disaster

McDonald’s used an office photocopier to shoot their latest campaign

Bupa turns personal health stories into one of Europe’s largest hand-painted murals

John Lewis signs the striker whose name has always been a shop

Audible has opened a bookstore with no books in it

Fender just released a Telecaster that belongs in an arcade