IRN-BRU turns new can designs into free tattoos for fans

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Clue spotlights the £20k reality of menstruation with ‘Cost of Bleeding’ campaign

IKEA turns loyalty into a playable experience

‘Call a boomer’ service puts students in direct line to lonely seniors

Carlsberg brings BSL to Anfield for Liverpool FC fans

Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day

British Airways reframes escape with witty ‘safety’ video

HP prints a billboard live on the street – one A4 sheet at a time

Warburtons puts Morgan Freeman on the Tube tannoy

The Famous Q&A with ~ Filip Kiisk

Sephora brings beauty trackside with F1 deal

Tesco turned a billboard into a pick-your-own bouquet for Mother’s Day

Devil Wears Prada 2 turns popcorn into fashion with handbag bucket

Samsung shines a light on life after dark with Ashley Walters

LEGO turns Shanghai’s commute into a Formula 1 race

Corona introduces laser-etched limes to perfect bottle ritual

Secret Life Of Dads taps into modern fatherhood with Pints & Ponytails

KitKat turns the everyday dash into a reminder to take a break

Cadbury brings back ‘Made to Share’ with candid moments of everyday generosity

Norwegian Consumer Council spoofs ‘enshittification’ in hilarious ad

KitKat unveils life-sized chocolate Formula 1 car at Silverstone

McDonald’s turns fans’ camera rolls into campaign

Holland & Barrett unveils ‘Endo Knickers’ to visualise the hidden pain of endometriosis

JD casts Louis Theroux as unexpected face of Nike Air Max campaign